OURMODIFIEDMASTER EEnnddoorrsseedd BBrraanndd LLooggoo MMiiggrraattiioonn BRANDARCHITECTURE Original Brand Logo Brand migration strategies will be developed in consultation with the business unit communications leader and the Honeywell Brand Council. This migration philosophy and strategic process will also be followed for companies and brands acquired in the future. Brand migration Endorsed Brand Lockup should be considered by business units involved in merger and acquisition activities, as part of the due diligence and integration processes. The following brand logo migration examples are shown for illustrative purposes only. Each brand-migration plan is unique and will include specific interim steps and timelines. Transition Lockup Option 1 Transition Lockup Option 2 Product or Service Master Branded 9