THEHONEYWELLLOGO The Honeywell logotype is our company’s primary identifier. The freestanding logotype Regardless of where the logo is being used, there are only three approved ways to use the Honeywell logotype: Freestanding logo- type, logotype in bar, and logotype with rule (see the Honeywell ID Standards for more information on logo usage: www.honeywell.com/brandm). For our current advertising campaign and our marketing literature, we use the freestanding logotype. The Honeywell logo should be reproduced in Honeywell Red. The logo may be reproduced in black in one-color materials only. A clear zone, also known as the control field, always must surround the freestanding logotype. No graphic elements of any kind should intrude into this field. The width and height of the control field is determined by a measure equal to the height of the capital H in any size of logotype used. 14