LITERATURE APPLICATIONS Examples of brochure covers designed in the It is very important that our literature link to our trade Honeywell style. advertising campaign. If we are to be successful, we must promote the Honeywell brand consistently – both internally Versatile Integrated Avionics (VIA) for Boeing and externally. Every brochure we produce must look and sound like us.They must be structured and simple. The brochures we create must encourage our customers to select us over our competitors, so it is important that their look and feel be distinctive and their messages credible. The three examples shown here demonstrate the visual strength of the Global Arc. The literature system we’ve created is designed to be easy to use. Expand your flight function We feature the Global Arc prominently on our covers. As demonstrat- capabilities with a single high-integrity system ed in the examples here, it allows us to feature a wide range of images and content, while still maintaining a unified style. Our cover messages are concise and easy to read. The images we select align DU-1500 Large Format Display with our strategy. The grid we’ve employed will work in both U.S. Standard letter and A4 formats. Overall, consistent use and application of our graphic language will assist us in developing an inspiring literature style that will contribute to building a strong Honeywell brand. Detailed specifications for designing Honeywell literature may be found on Honeywell’s Brand Management website at http://www.honeywell.com/brandm. The newest flight deck display product from the industry leader 30