Marketing in 2023: A Visionary Look Ahead

Marketing in 2023 A Visionary Look Ahead Unlocking Entrepreneurial Opportunities

Marketing in 2023: A Visionary Look Ahead “Marketing is a race without a finishing line.” PHILIP KOTLER Professor of International Marketing at Northwestern University

Marketing in 2023: A Visionary Look Ahead “Marketing is telling the world you’re a rockstar. Content Marketing is showing the world you’re one.” ROBERT ROSE Marketing & Communications Strategist

Marketing in 2023: A Visionary Look Ahead “Discoverability equals sales in the digital world.” CHANDAN DEV SINGHA Team Lead at Tech Mahindra

Marketing in 2023: A Visionary Look Ahead “Less is more. Keeping it simple takes time and effort.” JEFF BULLAS Founder at Jeffbullas.com

Marketing in 2023: A Visionary Look Ahead “You can’t expect to just write and have visitors come to you — that’s too passive.” ANITA CAMPBELL CEO of Small Business Trends

Marketing in 2023: A Visionary Look Ahead “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” BRYAN EISENBERG Keynote speaker, Co-founder of Buyer Legends

Marketing in 2023: A Visionary Look Ahead “Good content isn’t about good storytelling. It’s about telling a true story well.” ANN HANDLEY Digital Marketing & Content Expert, Wall Street Journal Bestselling Author

Marketing in 2023: A Visionary Look Ahead “Social media is about sociology and psychology more than technology.” BRIAN SOLIS Head of Global Innovation at ServiceNow

Marketing in 2023: A Visionary Look Ahead “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” DAVID BEEBE Founder & CEO at Storified

Marketing in 2023: A Visionary Look Ahead “Know thyself. Know the customer. Innovate.” BETH COMSTOCK Writer & Advisor

Marketing in 2023: A Visionary Look Ahead “Content is fire, social media is gasoline.” JAY BAER Hall of Fame Keynote Speaker & Emcee on Business Growth

Marketing in 2023: A Visionary Look Ahead “Marketing is really just about sharing your passion.” MICHAEL HYATT New York Times Bestselling Author & Business Coach

Marketing in 2023: A Visionary Look Ahead “Social media is about the people! Not about your business. Provide for the people and the people will provide for you.” MATTHEW GOULART Founder of Ignite Digital Inc.

Marketing in 2023: A Visionary Look Ahead “Your top-of-the-funnel content must be intellectually divorced from your product but emotionally wed to it.” JOE CHERNOV Chief Marketing Officer at Pendo.io

Marketing in 2023: A Visionary Look Ahead “Getting the like is easy. It’s a light action. Anything else requires trust.” JON LOOMER Owner of Jon Loomer Digital

Marketing in 2023: A Visionary Look Ahead “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)” AMY PORTERFIELD CEO of AmyPorterfield.com

Marketing in 2023: A Visionary Look Ahead “Successful companies in social media function more like entertainment companies, publishers, or party planners than traditional advertisers.” ERIK QUALMAN Motivational Speaker & Bestselling Author

Marketing in 2023: A Visionary Look Ahead “It's not about ideas. It’s about making ideas happen.” SCOTT BELSKY Chief Strategy Officer, Executive Vice President of Design & Emerging Products at Adobe

Marketing in 2023: A Visionary Look Ahead “Content builds relationships. Relationships are built on trust. Trust drives revenue.” ANDREW DAVIS Keynote Speaker & Best-selling Author at Monumental Shift

Marketing in 2023: A Visionary Look Ahead “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” DAVID MEERMAN SCOTT Limited Partner & Strategic Advisor Stage 2 Capital

Marketing in 2023: A Visionary Look Ahead “Social media requires that business leaders start thinking like small-town shop owners.” GARY VAYNERCHUK Chairman of VaynerX, CEO of VaynerMedia

Marketing in 2023: A Visionary Look Ahead “You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.” NEIL PATEL Co-Founder of Neil Patel Digital

Marketing in 2023: A Visionary Look Ahead “If your evergreen content is forgettable, being ‘timeless’ is pretty pointless.” KEVIN J. DUNCAN Business Advisor & Owner of Expert Advice

Marketing in 2023: A Visionary Look Ahead “Content is the atomic particle of all digital marketing.” REBECCA LIEB Program Leader at Northwestern University

Marketing in 2023: A Visionary Look Ahead “Marketing is no longer about the stuff that you make, but about the stories you tell.” SETH GODIN Founder of the Carbon Almanac, Blogger, Entrepreneur & Author

Marketing in 2023: A Visionary Look Ahead “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” LAURA FITTON Founder of enough.co

Marketing in 2023: A Visionary Look Ahead “Don’t build links. Build relationships.” RAND FISHKIN SparkToro CEO. Author of Lost & Founder

Marketing in 2023: A Visionary Look Ahead “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” ANTHONY VOLODKI Founder of Hype Machine

Marketing in 2023: A Visionary Look Ahead “Stopping advertising to save money is like stopping your watch to save time.” HENRY FORD Chief Revenue Officer at Houston Chronicle & Hearst Multi Market Advertising

Marketing in 2023: A Visionary Look Ahead “Content is the reason search began in the first place.” LEE ODDEN B2B Marketing Agency CEO Focused on Content, SEO & Influencer Marketing

Marketing in 2023: A Visionary Look Ahead “The whole point is not to sell a product but to build a network.” ROBERT KIYOSAKI Author, Entrepreneur, & Investor at The Rich Dad Company

Marketing in 2023: A Visionary Look Ahead “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound GUY KAWASAKI marketing.” Chief Evangelist at Canva

Marketing in 2023: A Visionary Look Ahead “Understanding that failure is not the opposite of success, it’s part of success.” ARIANNA HUFFINGTON Founder & CEO at Thrive

Marketing in 2023: A Visionary Look Ahead “You don’t need to have a 100-person company to develop that idea.” LARRY PAGE Vice President Marketing at Sherlock Biosciences

Marketing in 2023: A Visionary Look Ahead “Content is King, but engagement is Queen, and the lady rules the house!” MARI SMITH Facebook Marketing Expert Social Media Influencer

Marketing in 2023: A Visionary Look Ahead “Leverage the strength that you have: that no one else can be you.” TODD WHEATLAND Co-Founder & CEO at JARO Sports

Marketing in 2023: A Visionary Look Ahead “The best marketing doesn’t feel like marketing.” TOM FISHBURNE Founder & CEO of Marketoonist

Marketing in 2023: A Visionary Look Ahead “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” LORI TAYLOR Fiction Writer

Marketing in 2023: A Visionary Look Ahead “If great content is the hero, then banners are the villain.” MICHAEL BRENNER Content Marketing Agency CEO CMO Influencer

Marketing in 2023: A Visionary Look Ahead “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” JIMMY NEIL SMITH Founder and President of Seven Billion Dreams

Marketing in 2023: A Visionary Look Ahead “What separates good content from great content is a willingness to take risks and push the envelope.” BRIAN HALLIGAN Co-Founder at HubSpot, Co-Founder at Propeller VC

Marketing in 2023: A Visionary Look Ahead “Marketing without data is like driving with your eyes closed.” DAN ZARRELLA Analytical Marketing Leader

Marketing in 2023: A Visionary Look Ahead “Too often, feeling intimidated becomes our excuse not to be awesome.” SCOTT STRATTEN Creator of UnMarketing (Authenticity, Integrity, Community)

Marketing in 2023: A Visionary Look Ahead “Don’t push people to where you want to be; meet them where they are.” MEGHAN KEANEY ANDERSON Head of Marketing at Jasper

Marketing in 2023: A Visionary Look Ahead “Do the right thing as marketers build trust.” JON DICK SVP of Marketing at HubSpot

Marketing in 2023: A Visionary Look Ahead “Build something 100 people love, not something 1 million people kind of like.” BRIAN CHESKY Co-founder, CEO @ Airbnb

Marketing in 2023: A Visionary Look Ahead “Your brand is a story unfolding across all customer touch points.” JONAH SACHS Author, Speaker, & Co-founder of Free Range Studios & One Project

Marketing in 2023: A Visionary Look Ahead “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” AMRITA SAHASRABUDHE Strategy Consultant & Marketing & Customer Experience at CHIEF

Marketing in 2023: A Visionary Look Ahead “Inspiration is the most important part of our digital strategy.” PAULL YOUNG Sustainability Strategy Manager, External Engagement, Partnerships, & Product at Meta

Marketing in 2023: A Visionary Look Ahead “People don’t buy what you do; they buy why you do it.” SIMON SINEK Author & Founder of The Optimism Company