Motorola toolkit Overview 4 31.05.2017 Motorola Brand strategy Every successful brand has a model. Ours is called a ‘brand plus’. It explains in a few short sentences our motivation, what we do, what we promise, and our attitude. Our motivation To push beyond the expected and live a life less ordinary. Our attitude We are: lively not hectic, unexpected not silly, and bold not aloof. What we do Innovative products that deliver a better mobile lifestyle. What we promise We challenge convention to liberate you from the ordinary.