Nasdaq Brand Book

2020 Visual Identity Guidelines

The Nasdaq brand is one of our most important assets. It embodies who we are and what we value. Taken together, all the elements of our visual identity create a distinct and powerful presence. In this document, you will find basic tools and information that will enable you to present the Nasdaq visual identity clearly and consistently across all applications and media. Building Our Brand

Table of Contents Color Primary Color Palette 5 Nasdaq Logo Nasdaq Primary Logo 7 Clear Space 8 Minimum Size 9 List of Logos 10 Primary Logos: Do’s & Dont’s 11 Secondary Logos: Do’s & Dont’s 12 Improper Signature Use 13 Using the “N” by Itself 14

Color

Using the colors consistently in all communications will strengthen brand recognition and distinguish our products and services in the marketplace. These colors may not be substituted. The primary color palette is composed of colors used in the Performance Signature, as well as the background on which it is staged. The colors of our primary palette have been selected for their ability to convey our distinct attributes—powerful, driven and skillful. Primary Color Palette 5 Nasdaq Blue PMS 313 C C100 M0 Y11 K2 R0 G146 B188 #0092BC PMS Cool Gray 11 C0 M0 Y0 K90 R66 G66 B66 #424242 Black C0 M0 Y0 K100 R0 G0 B0 #000000 PMS Cool Gray 10 C0 M0 Y0 K80 R89 G89 B89 #595959 PMS Cool Gray 9 C0 M0 Y0 K70 R110 G110 B110 #6E6E6E PMS Cool Gray 8 C0 M0 Y0 K60 R121 G121 B121 #818181 PMS Cool Gray 7 C0 M0 Y0 K50 R148 G148 B148 #949494 PMS Cool Gray 6 C0 M0 Y0 K40 R168 G168 B168 #A8A8A8 PMS Cool Gray 4 C0 M0 Y0 K30 R188 G188 B188 #BCBCBC PMS Cool Gray 2 C0 M0 Y0 K20 R209 G209 B209 #D1D1D1 PMS Cool Gray 1 C0 M0 Y0 K10 R230 G230 B230 #E6E6E6

Nasdaq Logo

7 The “N” The Nasdaq “N” Is based on the idea of a performance ribbon; a symbol of triumph and innovation simplified to reflect not only the ethose of those who have made Nasdaq the company it is today, but also the power, drive & skill of our people who will make tomorrow great. The Nasdaq Wordmark To complement the dynamism of the “N”, our name is presented in a simple, modern typeface that exudes confidence, strength and humanity. Only use approved artwork The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship. Never scale or reconfigure the individual elements. Only use approved electronic artwork. Nasdaq Primary Logo The “N” Wordmark Nasdaq Logo

8 Height N 1/2 N 1/2 N 1/2 N 1/2 N Clear Space Minimum clear space ensures optimum staging and visual impact of the Nasdaq Logo. It is equal to 1/2 N (N being the height of the “N” in the Nasdaq symbol) around all sides of the wordmark. No other element (type, texture, pattern, etc.) is to appear within the clear space.

9 Minimum size refers to the smallest dimension at which the Nasdaq Logo may be presented. The Nasdaq Logo is supplied in regular and small sizes. The default usage should be the regular-sized signature. For applications where the signature needed would be smaller than the regular minimum size (110 px), the Nasdaq Logo designated small should be used. Minimum Size Regular Size Use Regular size if logo is 110 px W or larger and less than or equal to 200 px W. Maximum Maximum Minimum Minimum Small Size Use Small Size if logo is smaller than 110 px W Use for Embroidery, engraving, etc. 200 px | 2.0687 in 80 px | 1.1 in 72 px | 1 in 110 px | 1.5278 in

10 There are 5 different Nasdaq Logos. Below is a list of their names and appearances. The following pages describe how and when they should be utilized. List of Logos Primary 1 313+BK Secondary 1 313 Secondary 2 BK Secondary 3 W Primary 2 313+W Primary Logos Secondary Logos

11 Only use on 7% gray or less. Primary Logos: Do’s & Dont’s Do not use on Black or gray higher than a 7% tint. Do not use on PMS 313 or any tint of PMS 313. Do not use on secondary colors or any sort of pattern. If using on gray background, gray must be 90% tint or more. Do not use on PMS 313 or any tint of PMS 313. Do not use on secondary colors or any sort of pattern. Do not use on any tint of Black below 90% Primary 1 313+BK Primary 2 313+W

12 Use the Secondary Logos only when you cannot use Primary 1 or Primary 2. Secondary Logos: Do’s & Don’ts Use on pure white background or 5-7% grey background. Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image. It is acceptable to use the white logo on secondary colors that are being used as accent colors. Do not use any of the secondary logos when contrast is not high enough. Use on pure white or near white background. Secondary 1 313 Secondary 2 BK Secondary 3 W

13 The examples on this page demonstrate some common mistakes made when applying and reproducing the performance signature. The mistakes can be applied to any of the logo variations (Primary and Secondary). Improper Signature Use Do not change the color of the Performance Signature Do not crop the Performance Signature Do not alter the position of elements of the performance signature Do not add effects to the performance signature Do not present the wordmark without the symbol Do not skew or stretch the performance signature Nasdaq Do not replace the wordmark with a different typeface Do not place performance signature on complex patterns, images or backgrounds Do not add messages or elements to the performance signature Performance

14 Using the “N” by itself In rare instances, the N may be used by itself on large or small scale. Prior to using it as a standalone, approval must be given by the Head of Brand & Creative. Upon approval, the creative team will give you the proper file to use. *DO NOT USE “N” BY ITSELF WITHOUT APPROVAL. Regular Size If using for print or digital not on a large scale, follow customary sizing. Large Scale: Anything Larger Than Maximum Regular Size If using for a print or digital background, please request not only approval but also the artwork file as spacing within “N” will vary. Maximum Maximum Minimum Minimum Small Size If using for print or digital not on a large scale, follow customary sizing. 49.61 px | 0.689 in 27 px | 0.3771 in 24.4 px | 0.3399 in 36.8 px | 0.511 in