WHO ARE THE NATIONAL GEOGRAPHIC AUDIENCE? ETHICAL CONSUMERS OPEN-MINDED &CURIOUS EXPLORATION & DISCOVERY 84% 82% 87% believe we should use our planet’s careabout people & cultures say Its important to explore, learn, resources responsibly different from their own and discover new things National Geographic Consumer Research; Total Nat Geo Target Audience N= (US:,1717; UK: 715; AUS: 695) BRAND INTRO 19