photography / possibilities In certain circumstances it may be necessary to crop an image in a very unconventional proportion. For instance; on the side of a bus or in a backlit train poster. It should still be possible to make a selection that stays true to New Balance’s core values. Extreme Cropping of Imagery Shoe Closeup Always make sure the technology and brand is the focus Running Form If you can’t show everything, make sure that the subject has good form Showing Emotion Make sure to always keep the brand visible page 22