This image demonstrates the flexibility of our photography across different mediums. Different crops can be used to highlight a specific product. It can also be used to make the athlete the main image in a specific application. This is further enhanced through focus of the camera. The runner is sharp, while the background is softer and less distracting. Whatever crop you chose to make it’s important to be reflective of the New Balance core values. Getting the Most Out Images for Creative photography / possibilities Capturing the Entire Scene Different crops can be used to highlight a specific product or create a emotion: Capturing the Subject By being generous with the crop we can demonstrate the appropriate environment or sport our products are intended for. Capturing the Technology If the focus of the message is technology a tight crop enabling the viewer to see the product in detail may be advised page 23