Pick interesting angles to depict the shoe’s design and technology, and highlight its specific design features. Always clearly display the New Balance “N” logo on the shoe for brand recognition and reinforcement. Accurately show the shoe’s colors in all photography so that the customer can identify and locate it when shopping. static side view / Used to depict the shoe’s profile clearly. (eases in-store location for the customer) photography / hero product showcase side reveal / Shows both the design of the upper and sole of the shoe. Illustrates the technology you don’t see. page 21