1. 2 Introduction Brand values Gravitas Reflect the seriousness of our commitment to safety. Intentional, solid, firm. Precision Reflect the exper tise, rigor, and excellence behind our work. Clarified, Exact , Orderly. Approachable Reflect our impact on humanity and all that we do to empower people. Open, Optimistic, Warm. Allure Reflect the wonder and awe in the technology and our messy, play ful 
 approach to discover y. Unexpected, Delightful, Mysterious. Bold Reflect the sc ale and scope of what we want to accomplish. Innovative, Groundbre aking, Novel.