21 Version 1.2 December 11, 2009 Logo formats: on-screen Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo on-screen logos These versions are used for all desktop and on-screen applications. RGB logo files are provided in JPG and PNG file formats in 2" sizes. These versions are also provided as scalable vector artwork (EPS). Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the sizes required. Use JPG format logos for PowerPoint ® presentations, Microsoft ® Word ® documents, and other office applications. You may use JPG files for printing on low-resolution printers such as laser or ink-jet printers. JPG format logos are never used for high- resolution printing, and they are never scaled to larger sizes. Use PNG format logos for higher-quality laser print reproduction (Microsoft ® Word ® and PowerPoint ® ), screen and web applications where a higher- quality logo may be needed. They can be scaled down in size, but they are never scaled to larger sizes. Additionally, use PNG files when transparent backgrounds are required, such as websites and when placing the logo on a background that is not white. Please note that the letters of the logo are transparent in EPS and PNG files. They should reveal the background on which the logo is placed while maintaining legibility. rGB (positive) This is the preferred version for internet, video, TV, email signatures, Microsoft applications, etc. rGB (reverse) Use this version when the application requires a simplified mark in white and the background is too dark to allow use of the preferred mark. General users c ommunications Professionals design agencies