20 Version 1.2 December 11, 2009 Logo colors: alternate Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo 1-color alternate logos Use these logos when 2-color and CMYK logos cannot be used. They are designed to provide legibility for specific application types. These versions of the logo are provided as scalable vector artwork (EPS). EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. You may use these files in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the sizes required. Please note that the letters of the logo are transparent. They should reveal the background on which the logo is placed while maintaining legibility. White Use this version when the application requires a simplified mark in white and the background is too dark to allow use of the preferred mark or the 1-color alternate version (e.g., reverse applications, premium items, small sizes, silkscreen, etc.). 1-color Blue Use this version when the application requires a 1-color or simplified mark (e.g., stationery, premium items, small sizes, silkscreen, etc.). The logo prints in PMS Process Blue. Black Use this version when the application requires a simplified mark in black (e.g., fax sheet, premium items, small sizes, silkscreen, etc.). General users c ommunications Professionals design agencies