19 Version 1.2 December 11, 2009 Logo colors: preferred Preferred logos We have seven (7) logo versions, so be sure to use the proper logo for the right application. Use the 2-color positive logo whenever possible. Use the preferred CMYK positive logo when only CMYK printing is available. These versions of the logo are provided as scalable vector artwork (EPS). EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. You may use these files in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the sizes required. Please note that the letters of the logo are transparent. They should reveal the background on which the logo is placed while maintaining legibility. 2-color (positive) Use this version for premium print applications. The 2-color (positive) logo consists of Cyan and PMS Reflex Blue. Please note: The 2-color file is built with overprinting gradients. It is recommended to use the AI file in Adobe ® Creative Suite ® version 3 and later for the best appearance on-screen, in composite printing and in PDF files. Using the EPS file and/or other software may cause the logo to appear incorrect, although the logo will color separate correctly. cmyK (positive) Use this version when only CMYK printing is available. Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo General users c ommunications Professionals design agencies