22 Version 1.2 December 11, 2009 Logo: clear space Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo Always surround the Pfizer logo with the amount of clear space shown to ensure that the logo is easily identifiable as well as visible and legible wherever it appears. Clear space is the minimum “breathing room” maintained around our logo. It also defines the minimum distance between the logo and the edge of a printed piece. The clear space around our logo is equal to the height of the Pfizer logo. Do not position any text, graphic elements, or other visual marks inside the recommended clear space. Please note that this distance may sometimes be adjusted for select online or exterior signage applications where space is limited. General users c ommunications Professionals design agencies