66 Version 1.2 December 11, 2009 Placing the dotted illustration Content area Brand area Opportunities to Build Partnership New acquisitions for a healthier world Opportunities to Build Partnership New acquisitions for a healthier world Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout step 1 Choose a theme in the illustration library that aligns with the messaging. step 2 Place the chosen dotted illustration in the content area. Render the dotted illustration in white, ensuring there is sufficient contrast for legibility and that the illustration does not violate or obscure other elements within the layout (typography and imagery). U.S. letter size is used for sample purposes. Content area Brand area Opportunities to Build Partnership New acquisitions for a healthier world Opportunities to Build Partnership New acquisitions for a healthier world General users c ommunications Professionals design agencies