65 Version 1.2 December 11, 2009 Placing the PDot typeface Content area Brand area Opportunities to Build Partnership New acquisitions for a healthier world Opportunities to Build Partnership New acquisitions for a healthier world Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout step 1 Choose a word or words or a short headline to render in PDot. step 2 Typeset your selection in PDot and render in white. Ensure that the PDot typeface is at least twice the size of the title and that there is sufficient contrast to ensure readability. Do not use size the PDot typeface below 36 pts. U.S. letter size is used for sample purposes. Content area Brand area Opportunities to Build Partnership New acquisitions for a healthier world Opportunities to Build Partnership New acquisitions for a healthier world General users c ommunications Professionals design agencies