Campaign Targeting Core audience targeting Ready to hone in on your perfect target group? Start here. Twitter’s Pre-roll audience targeting allows you to set parameters to find your ideal audience. Demographics Location Keywords Set preferences on Make selections Target or exclude age, gender, language, based on country, people who searched device, and more. state, region, metro for, tweeted, or area, or zip code. engaged with Tweets containing keywords. Conversations Followers Look-alikes Find people talking Reach people who Connect with people about your brand (or follow your brand based on the types of relevant topics) in real on Twitter. handles they follow and time to drive interact with. conversation across Twitter. Interests Movies + TV Events Choose based on Target people who See who’s interested what they’re into: Tweet about or engage in select festivals, hobbies, sports, with movies and shows concerts, holidays, etc. movies, and more. in a specific market. All of our Demographic Pro Tip #1 Audience Targeting tactics While our publisher partners garner a lot of organic attention, including Age, Gender, audience targeting determines who your the Tweet + your ad Location, Device, Language, will be Promoted to in-feed. You set the criteria for who you’d and Carrier will apply to every like to reach, we serve them the pre-roll and premium publisher person targeted in your content. campaign. For our Interest and Action based targeting tactics, including Keywords, Interests, Follower Look-alikes, and Conversations, a person can only be targeted by your campaign based on a single parameter, not multiple. 14