Bids Types Nielsen Catalina Solutions, 5 Keys to Advertising Effectiveness, Oct 2017. Neilsen Brand Effect Data, 2017-2018. Figures represent percentage point lifts from Engaged group versus control group, and are from a minimum of five studies per brand metric. IPG Media Lab. “Why Twitter” Competitive Research, Kantar Millward Brown, 2017. Nielsen, DAN + Twitter Video Content Best Practices Research, May 2015. Kantar Millward Brown “Why Twitter” Competitive Research, 2017; Twitter internal data, “What’s In a Tweet: Text Analysis”, 2018. 25