Audience targeting Getting views is great. Getting views from people your ad will resonate with is even better. We’re all about finding the right audiences for your campaign. People come to Twitter to post more than 500 million discover what’s happening in the Tweets every day. This gives us a world, to share information window into people’s lives, instantly, and to connect with interests, wants, and what they’re people and businesses around doing right now. the globe. Twitter is where hundreds of millions of people With the Reach objective, you get access to Twitter’s industry-leading targeting features. Configure accordingly and you’re all set to go. Here are 3 targeting strategies we offer: Targeting types Core audience People targeted based on factors like demographics, location, interests, and keywords. Existing connections Reach people who are already familiar with and have expressed interest in your brand on or off Twitter. Look-alikes Discover brand new people with habits, interests, and backgrounds similar to your existing followers or customers. 15