pp. 5. 5 Smart, but not intellectual. Confident, but not arrogant. Entertaining, but not shallow. Premium, but not out of reach. Cool, but not trendy. Iconic, but not intimidating. Simple, but not simplistic.
![SONY Brand Book - Page 5](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/639308a1ea551.jpeg)
pp. 5. 5 Smart, but not intellectual. Confident, but not arrogant. Entertaining, but not shallow. Premium, but not out of reach. Cool, but not trendy. Iconic, but not intimidating. Simple, but not simplistic.