contents p. 4 building guidelines single-page p. 49 double-page p. 50 3 execution p. 51 reference p. 63 newspaper & special formats p. 67 logos p. 72 building a foundation 1.1 Sony logo p. 07 1.2 open frame p. 12 1 1.3 Sony black p. 15 1.4 taglines p. 17 2.1 typography p. 20 environments 4.1 retail p. 77 2.2 color p. 33 4.2 online p. 90 2 2.3 photography p. 40 4 4.3 tv/film p. 99