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Digital Advertising Animation Animation should be simple and communicate a clear and concise message. Moving elements should be used minimally. The transition between frames should be smooth and simple, nothing too jarring or gimmicky. Utilize the end frame to place a replay button, if needed. Frame 1 Frame 2 Frame 3 Digital Style Guide Southwest Airlines Brand Style Guide | 77

Southwest Airlines Brand Book - Page 77 Southwest Airlines Brand Book Page 76 Page 78

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