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Out-of-home 48’X14’ spectacular Type + visual Note: Only on outdoor and digital is solution it permitted for type to go beyond the “h” in “Southwest” in a layout, but it Delivering happy people cannot go beyond the second “t.” to over 90 cities daily. Silver boards Should be used with images, except for rare partnership or co-op situations on nontraditional-sized boards. Don’t The vertical brand bar is reserved for type and visual solutions only. Get going with new service to San Diego. Nonstop service starts June 8 Out-of-Home Southwest Airlines Brand Style Guide | 70

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