Those are the four keys to effective nonfiction writing. Easy to understand. Not always easy to do. These principles fly in the face of decades of conventional school training about writing. I was not taught these in school. In fact, I was taught almost all the opposite. It took me a decade of professional writing before I figured out that these work. “It’s the mark of a genius to explain a complex topic in a simple way.” —naval ravikant ThE SCriBE gUiDE TO WriTiNg EffECTivE NONfiCTiON · 137