worry about the rest of this list. But that is rarely the case, so you still want to make sure and give yourself the best chance you can. BOOK COVER If the reader is still interested after hearing the title and taking the referring source into account, they will now go to Amazon (or in rarer cases, a bookstore) and look at the book. The potential reader makes more judgments about its relevance and their interest based on this information. The most important thing at this point is that the reader not be repelled. Most people are looking for reasons NOT to buy the book, and you have to not give them any so far. BOOK DESCRIPTION At this point, if the cover hasn’t repelled the reader, they will look next to the book description on the Amazon page (or flip over to the back of the book in a bookstore). The book description should give the reader a strong sense of what the book is about, making it interesting while not giving everything away. BLURBS If the reader still is interested, they will now look at endorsements (sometimes for a physical book, they will do this prior to reading the book description). Note that most readers look more closely at who the blurbs are from rather than what they say. They assume that the blurbs will be pos- itive, so they want to see what level of social status the blurber is, and whether it’s someone they know and respect. 446 · ThE SCriBE METhOD