as it applies to the book and to your expertise. Do not give them an autobiography. Just enough about you to know that they should listen is all it takes. PART 6: WHAT THE BOOK IS AND IS NOT This is an optional part of the intro, but many authors like to put this in. By telling the reader what the book is and is not, it sets the right expectations in the beginning. You can do this very simply, mainly by stating what you will not be, and the things they will not get out of it. Underselling here, just a little, works great. PART 7: SET UP BOOK WITH CALL TO ACTION/SEGUE TO FIRST CHAPTER Once you have done all of this, then all that is left is a simple tran- sition to get the reader ready to dive in and start engaging the book. I know this all seems like a lot, so here is an example intro to help you see how it ties together: OUTliNE ThE iNTrODUCTiON · 113