Recap A thorough competitive analysis requires an organized effort to gather information about the competition. In this chapter, you learned that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps and opportunities for your product to take advantage of in the marketplace. In Chapter 6, you will use what you’ve learned to create new value through differentiation and innovation focused specifically on the UX and/or business model. [34] Bensoussan, Babette E. and Craig S. Fleisher. Business and Competitive Analysis. Pearson Education, 2007. [35] Underwood, Jim. Competitive Intelligence for Dummies. John Wiley & Sons, 2013. [36] http://steveblank.com/2010/03/01/death-by-analysis/ [37] http://en.wikipedia.org/wiki/Benchmark_(surveying) [38] http://en.wikipedia.org/wiki/Abductive_reasoning [39] Kim, W. Chan and Renée Mauborgne. Blue Ocean Strategy. Harvard Business School Press, 2005.