SAMSUNG PROPRIETARY AND CONFIDENTIAL Key areas to leverage cross -sell SAMSUNG DIGITAL TOOLKIT Research Highlights: - Over 50% of users would consider purchasing a complementary product with a Samsung product, when prompted - Communicating the benefits of compatible products increased purchase consideration from 7% to 14% (vs. promoting the product as a bundle/add on with no explanation of Features and Benefits). - Complimentary products are most noticeable when placed higher up on the page.* *Source: Samsung Simulated Multi -Variant Testing March 2021 Checkout Ensure checkout functions offer ‘add to basket’ options at each stage, with simple integration. Checkout should offer specific product options that are easily added to basket. Example Function; - Checkout add -to -basket Example structure Your basket Product Lead Image Go to checkout Product Name Quantity: 1 Total Price £... Samsung Q990C Sound Bar Samsung Q600C Sound Bar Free Delivery Click & Collect Today Add to Cart Add to Cart Why not also try...