SAMSUNG PROPRIETARY AND CONFIDENTIAL Key areas to leverage cross -sell SAMSUNG DIGITAL TOOLKIT Research Highlights: - Over 50% of users would consider purchasing a complementary product with a Samsung product, when prompted - Communicating the benefits of compatible products increased purchase consideration from 7% to 14% (vs. promoting the product as a bundle/add on with no explanation of Features and Benefits). - Complimentary products are most noticeable when placed higher up on the page.* *Source: Samsung Simulated Multi -Variant Testing March 2021 Onsite Placement Leveraging onsite functionality to disrupt purchase journey (e.g. pop -ups). Over 50% of users would consider purchasing a complementary product with a Samsung product, when prompted* Example Function; - Pop up Example structure Add to Cart Learn more Samsung 8K 65” Neo QLED Smart TV QN900C 2023 is now in your basket Samsung Q990C Sound Bar You might also like