SAMSUNG PROPRIETARY AND CONFIDENTIAL Key areas to leverage cross -sell SAMSUNG DIGITAL TOOLKIT Example structure Ecosystem Experience Communicating the complementary, compatible Samsung Ecosystem products at relevant points in the customer journey is crucial to encourage customers to consider additional products. Encourage users to leave product reviews for cross - sell items. Example Function; - Related/Recommended Products Samsung 8K 65” Neo QLED Smart TV QN900C 2023 Product Lead Image Add to Cart • See every detail come to life through -fine contrast with Quantum Matrix Technology Pro • Enjoy your content in full 8K regardless of the original resolution with the Neural Quantum Processor 8K • Infinity Screen maximises your viewing experience with a near -invisible bezel • Enjoy an Immersive & multi -dimensional sound with Samsung’s new top channel speaks & Dolby Atmos® Samsung Q990C Sound Bar Related Products Research Highlights: - Over 50% of users would consider purchasing a complementary product with a Samsung product, when prompted - Communicating the benefits of compatible products increased purchase consideration from 7% to 14% (vs. promoting the product as a bundle/add on with no explanation of Features and Benefits). - Complimentary products are most noticeable when placed higher up on the page.* *Source: Samsung Simulated Multi -Variant Testing March 2021 £1,299.00