SAMSUNG PROPRIETARY AND CONFIDENTIAL Shopping Ad Guidance e.g. “TV” SAMSUNG DIGITAL TOOLKIT 1 Samsung products are promoted. 2 Listings have optimised copy to maximise visibility and conversion rate. 2 Title is 150 characters or less, with the most important info in the first 70 characters. Best Practice: Brand + Resolution + Size + Screen Type Product description calls out key features in a natural way Most popular SAMSUNG PRODUCT IMAGE Samsung 8K 65” Neo QLED Smart TV QN900C 2023 PRODUCT IMAGE Product Title Product description here £600 PRODUCT TITLE £PRICE RETAILER (50,000) SAMSUNG PRODUCT IMAGE PRODUCT TITLE £PRICE RETAILER (50,000) PRODUCT IMAGE PRODUCT TITLE £PRICE RETAILER (50,000) PRODUCT IMAGE PRODUCT TITLE £PRICE RETAILER (50,000) PRODUCT IMAGE PRODUCT TITLE £PRICE RETAILER (50,000) PRODUCT IMAGE TV £3,799 The powerful evolution of Neo QLED 8K delivers unimaginable details expressed in both the darkest blacks to the purest whites with x1.5 more lighting zones than normal Quantum Matrix Technology. Samsung's unique multi -intelligent processor creates the best viewing experience. Brilliant 8K AI Upscaling completed by 64 different neural networks ensures you feel the full power of 8K, no matter what the original content is. 2