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SAMSUNG PROPRIETARY AND CONFIDENTIAL Te x t A d G u i d a n c e SAMSUNG DIGITAL TOOLKIT 1 Ad text is specific to model. 2 Landing page leads to the correct product. 3 Callouts are an opportunity to succinctly highlight USPs if unable to be used in headline or description text. 1 2 3 4 Competitors are not mentioned in ad text or ad extensions. Samsung Buy now 4 Keyword Example. “Samsung QN900C” Samsung Samsung Samsung Samsung Samsung SONY BRAVIA XR- 65A84KU The powerful evolution of Neo QLED 8K delivers unimaginable details expressed in both the darkest blacks to the purest whites with x1.5 more lighting zones than normal Quantum Matrix Technology. Samsung's unique multi -intelligent processor creates the best viewing experience. Brilliant 8K AI Upscaling completed by 64 different neural networks ensures you feel the full power of 8K, no matter what the original content is.

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