SAMSUNG PROPRIETARY AND CONFIDENTIAL 150 Copy considerations Ensure consistent product naming (i.e., device name and correct capitalisation), as well as consistent application of product USPs in line with Samsung guidelines. Internal links Internally link to compatible product pages to improve search ranking and customer experience. We recommend adding a module with link from compatible product and accessories pages. META text Prioritise device name, brand and USP in line with customer search trends. Meta text should be live in time for Pre- Order. Search listings Use structured data to enhance search listings (e.g. price, stock availability and user reviews). SEO Compliance Copy length Reviews should be displayed on Product Pages when available. Frequently Asked Questions and answers are provided to enable additional content to be included on Product Pages to aid SEO and conversion barriers. Structured Data Ensure structured data is populated with: name, image, description, SKU, brand, rating, price, URL, review, in order to help Google better understand the components of the page. SAMSUNG DIGITAL TOOLKIT