SAMSUNG PROPRIETARY AND CONFIDENTIAL META Title Guidance 151 Objective To improve search listings by making them clear and compelling, with all key information captured in order to drive more click through from search results page. Output 60 Character optimised META Title. Content Principles Include Key Features according to the hierarchy and high search volume. Use a pipe (|) to separate information in the title. Any retailer information to go at the end. Content formula Exact ordering dependent on retailer but would recommend : Prioritised at the start: Samsung + Resolution + Size as these are the key considerations for TV purchasers. Samsung Resolution Size Screen Type Category Keyword Example formula SAMSUNG DIGITAL TOOLKIT Research Highlights: - Comprehensive product titles were most preferred as they help users understand the core attributes and features of a product - Comprehensive product titles: catch users’ attention vs basic titles; suggest the product offers a wide range of features; provides them with key information to prompt them to find out more about the product *Source: Samsung Simulated Multi -Variant Testing March 2021 Samsung 8K 65” Smart TV Neo QLED Model Number & Year QN900C 2023