SAMSUNG PROPRIETARY AND CONFIDENTIAL META Description Guidance 152 Objective 160 -character optimised description with key product features and retailer USPs. Content Principles Write the full name of the product according to the naming template. Prioritise the use of keywords with regard to the hierarchy and search volume. Any retailer information (e.g., “finance options ," or "Free next day delivery.") to go at the end. Example c ontent formula Samsung Size Retailer specific Samsung 65” TBC Intro Get the Enjoy your movies in vivid detail, brightness, colour & contrast Feature See your content in full 8K Feature SAMSUNG DIGITAL TOOLKIT Research Highlights: - Comprehensive product titles were most preferred as they help users understand the core attributes and features of a product - Comprehensive product titles: catch users’ attention vs basic titles; suggest the product offers a wide range of features; provides them with key information to prompt them to find out more about the product *Source: Samsung Simulated Multi -Variant Testing March 2021 Smart TV Keyword Model QN900C