SAMSUNG PROPRIETARY AND CONFIDENTIAL Structured Data 153 SAMSUNG DIGITAL TOOLKIT Objective Ensure structured data is populated with; name, keyword, image, description, SKU, brand, rating, price, URL, review, in order to help Google better understand the components of the page. At the moment there is very limited structured data present on the listings. Adding elements such as reviews, price and available would be extremely beneficial. See example of other Samsung ranges with structured data present. Structured Data Example content formula Research Highlights: - Comprehensive product titles were most preferred as they help users understand the core attributes and features of a product - Comprehensive product titles: catch users’ attention vs basic titles; suggest the product offers a wide range of features; provides them with key information to prompt them to find out more about the product *Source: Samsung Simulated Multi -Variant Testing March 2021