SAMSUNG PROPRIETARY AND CONFIDENTIAL 154 SAMSUNG DIGITAL TOOLKIT To localise & add local insights Overall, searches for TV are driven by the broad generic searches with users looking for inspiration to identify the type of TV or model they’d like to purchase. Searches typically centers around retailers & tv measurements to understand the TV available for specific sizes or in specific retailers. Branded search volume is much lesser compared to the generic searches – constituting only 11% of the total searches for the TV category Type Keywords Avg. Search Volume Generic TV Currys TV Smart TV 32 inch smart tv argos tv 32 inch tv 65 inch tv 50 inch tv 55 inch tv tv for sale 40 inch smart tv 4k tv Asda tv 246,000 135,000 135,000 90,500 74.000 60,500 60,500 49,500 49,500 49,500 40,500 40,500 40,500 Brand samsung tv sky glass tv lg tv 74,000 49,500 40,500 Keyword Search Insights – General Landscape Data source: SEMRUSH & Google Keyword Planner 0 5,00 0,000 10,00 0,000 15,0 00,000 Sep-19 No v-19 Jan-20 Mar-20 May-20 Jul-20 Sep-20 No v-20 Jan-21 Mar-21 May-21 Jul-21 Sep-21 No v-21 Jan-22 Mar-22 May-22 Jul-22 TV Monthly Search Volume Branded Generic