SAMSUNG PROPRIETARY AND CONFIDENTIAL Wa r r a n t y O p t i o n s 155 SAMSUNG DIGITAL TOOLKIT Ensuring the warranty and replacement details are prominent on the PDP can give the user peace of mind when purchasing expensive high -end items. Warranty Details Replacement Details Research Highlights: The majority of participants recalled the warranty length accurately (64%), followed by 23% stating that they couldn’t remember or didn’t notice it on the page. 63% of participants selecting a warranty as being very important and 31% selecting somewhat important when deciding which TV to purchase. Warranty length recall and importance correlate well together with 64% of participants who recalled the warranty correctly also selecting it as very important (45%) or somewhat important (19%). *Source: Samsung Simulated Multi -Variant Testing March 2021 Main Product Image Reviews • Key Features / Bullet Points • Key Features / Bullet Points • Key Features / Bullet Points • Key Features / Bullet Points Example Plan Carousel Add to Cart Price Alternate Colours Example Finance Plan Samsung 8K 65” Neo QLED Smart TV QN900C 2023