SAMSUNG PROPRIETARY AND CONFIDENTIAL 139 Consumer Reviews Guidance for on -site product review syndication. Channels with BazaarVoice • Approximately 7 days after publication on Samsung.com* - device review will interface to channel website *Users need to register to review a Samsung product. BazaarVoice moderates all reviews before publication. Syndication is automatic. Channels without BazaarVoice • Bespoke review solutions may be able to syndicate Samsung.com reviews via an API or manual upload method Please contact your ECM to discuss bespoke product review solutions. Samsung SAMSUNG DIGITAL TOOLKIT 1 Trust in Ad Format, Nielsen 2015 Source: BazaarVoice, Feb 2019 Research Highlights: - Responding to negative reviews increases the % of users who maintain trust in the product even when a negative review is present from 48% to 65%* *Source: Samsung Simulated Multi -Variant Testing March 2021