SAMSUNG PROPRIETARY AND CONFIDENTIAL 140 Review Guidance SAMSUNG DIGITAL TOOLKIT 1 At least 10 reviews are present with an average rating of +4*, including reviews syndicated from Samsung.com if possible. 2 Reviews with less than 3* reviews are responded to quickly. 2 1 Research Highlights: 48% of shoppers are reading reviews more now than they were before the pandemic. Reviews are still crucial for shoppers heading in -store, with 63% say they’re researching online before heading in -store * Source: Bazaarvoice 2021 shopper experience index Ensure reviews are prominent on both PLPs and PDPs and are plentiful in number. 3