SAMSUNG PROPRIETARY AND CONFIDENTIAL 141 Reviews Syndication Process SAMSUNG DIGITAL TOOLKIT Product Status Lead Time Moderation Product must be active on Dotcom / Retailer site in order to match for syndication New content is held for 7 days post - moderation to ensure Dotcom retains SEO benefits Reviews that mention price/competitors/other details not relevant are not syndicated Day 1 Day 2 Day 9 Day 10 Day 14+ A new review is submitted on Dotcom site The review is passed through BV moderation and approved (required in order to syndicate) After SEO check, review is now eligible to syndicate to other dotcom/retailer sites Review should appear on other dotcom/retailer websites* *For dotcom/retailer sites using BV hosted display only Retailer Display Some retailers use a custom integration to control their review display, which can delay display of syndicated contents Retailer* refreshes their custom display and the review appears *For retailers who control their own review display