SAMSUNG PROPRIETARY AND CONFIDENTIAL Shopping Ad Guidance SAMSUNG DIGITAL TOOLKIT e.g. “Samsung QN900C” 1 Only this Samsung product is promoted, no competitor listings to be present. 2 Listings have optimised copy to maximise visibility and conversion rate. 2 LG PRODUCT IMAGE LG OLED evo C2 83'' 4K Smart TV Product description here Delivery Information £5.499 SAMSUNG PRODUCT IMAGE Samsung 8K 85” Neo QLED Smart TV QN800C 2023 Product description calls out key features in a natural way Delivery Information £3,799 SAMSUNG FLAGSHIP PRODUCT IMAGE Samsung 8K 65” Neo QLED Smart TV QN900C 2023 The powerful evolution of Neo QLED 8K delivers unimaginable details expressed in both the darkest blacks to the purest whites with x1.5 more lighting zones than normal Quantum Matrix Technology. Samsung's unique multi - intelligent processor creates the best viewing experience. Brilliant 8K AI Upscaling completed by 64 different neural networks ensures you feel the full power of 8K, no matter what the original content is. £1,200 Samsung QN900C Title is 150 characters or less, with the most important info in the first 70 characters. Best Practice: Brand + Resolution + Size + Screen Type 1