SAMSUNG PROPRIETARY AND CONFIDENTIAL Display Recommendations SAMSUNG DIGITAL TOOLKIT 1 Each display advert must feature the Samsung logo, product name, image and a clear call -to -action prompt. The 80:20 co branding rule must be adhered to (80% Samsung branding, 20% retailer). 2 For each advert, ensure there are several variations in size, to allow the advert to appear in horizontal, vertical and square placements. Dynamic ads can serve several messages, useful for product information and sales. 1 Samsung Logo Buy/Shop Now CTA Button Product Image Product Name List of Features or special offers Retailer Logo Samsung Logo Buy/Shop Now CTA Button Product Image Product Name List of Features or special offers Retailer Logo 2 TV