SAMSUNG PROPRIETARY AND CONFIDENTIAL Display Recommendations SAMSUNG DIGITAL TOOLKIT 4 Use custom audiences to research the profile of people searching for TVs online to help tailor your messaging. 3 Target users that are in -market for TVs. Test smaller audience targets, such as business professionals for and people that have started a business. 5 Activate remarketing audiences to target users that have dropped off across the customer journey. Utilise lookalike audiences of purchases to prospect for more users of similar behaviour. Samsung TVs 4 3 5