SAMSUNG PROPRIETARY AND CONFIDENTIAL Content Exclusions for Brand Positioning SAMSUNG DIGITAL TOOLKIT 7 Avoid sensitive content to avoid negative content association. 8 Avoid low quality placements such as below -the -fold and parked domains so we maintain luxury positioning. Avoid live streams to avoid potential inclusion in controversial streams. 6 Exclude content that is not yet labelled to avoid potential inclusion in controversial content. 6 7 8