Product Title Guidance Objective To align with the Global Brand Guidelines and to promote consistency and awareness across all channels. Output Increased awareness and correct use of product terms across channel and consumer. Name Formula [Brand] [Resolution] [Size] [Screen Type] [Smart Capabilities] [Model Number & Year] EXAMPLE Samsung 8K 65” Neo QLED Smart TV QN900C 2023 Product Names Samsung 4K 65” OLED Smart TV S95C 2023 Samsung 8K 65” Neo QLED Smart TV QN900C 2023 Samsung 8K 65” Neo QLED Smart TV QN800C 2023 Research Highlights: - Comprehensive product titles were most preferred as they help users understand the core attributes and features of a product - Comprehensive product titles catch users’ attention vs basic titles; suggests the product offers a wide range of features; provides them with key information to prompt them to find out more about the product *Source: Samsung Simulated Multi -Variant Testing March 2021 Below is the best practice formula for full product naming convention based on search volume & hierarchy: