SAMSUNG PROPRIETARY AND CONFIDENTIAL The powerful evolution of Neo QLED 8K delivers unimaginable details expressed in both the darkest blacks to the purest whites with x1.5 more lighting zones than normal Quantum Matrix Technology. Example Retailer tagged a product from their shop. Organic Social Recommendations SAMSUNG DIGITAL TOOLKIT 1 For organic product posts, make sure key product details are highlighted (brand, model, USPs) either in the creative or description, with a clear call -to -action that sends users to a relevant landing page. We recommend A/B testing the placement of product USPs, in the creative vs description. 2 Ensure the messaging is on -brand and will appeal to the target demographic audience. Avoid copy that makes any products feel cheap or discounted. 3 Once products are added to the retailer shop sections, organic posts tagging the products, highlighting its features, can help raise awareness and user action. 1 3 E.g. Introducing the Samsung QN900C 8K TV... Buy/Shop Now CTA Button Retailer Logo PRODUCT IMAGE Text overlay contains: Version 1: Samsung Logo Price Product name Call -to -action Version 2: Samsung Logo USPs Product name Call -to -action