SAMSUNG PROPRIETARY AND CONFIDENTIAL Affiliates C ategory Selection Recom m en dation SAMSUNG DIGITAL TOOLKIT Affiliates have strong followings and perceived authority in shaping user perceptions. Activating them allows us to reach the se audiences and persuade them to consider and buy Samsung TVs such as Neo QLED TVs. Including these affiliates also allows us to reach adjacent categories that are design bas ed. Type Content & News Sites Review/Comparison Sites Blogs/Vlogs Consumer Consumer Tech Audio / Visual Lifestyle Consumer Tech Audio / Visual Price Comparison Sites/Aggregators Consumer Tech Audio / Visual Lifestyle Research Highlights: - TV Intenders consider reviews to be of medium importance in their decision making. *Source: SmartLab+ | TV Panel | UK | April 2021