Eric West PodBook™
Eric West is a Strategy & Operations Executive at Kodi Collective, a global leader in traditional and digital printing, print-related services, logistics, and office products.
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Experience-Focused Leaders
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About Alex Shevelenko
CREATING SOLUTIONS TO WOW YOUR CUSTOMERS Eric West SVP Growth & Product, KODI Chief Strategy Office, IMS / Omnicom Group
About Eric West First as a senior leader at one of the Omnicom Media Group’s agencies and now at Kodi Collective (global leader in marketing executions services) with origins from the legendary RR Donnely print & publishing conglomerate. He is a an experienced strategist, product, and operations executive with a passion for building new ventures and leading teams.
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THE REALITY OF INNOVATION 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (05:02 -05:29) Even though I've had relatively senior roles about bringing innovations, I've never had a blank check scenario where my job was to bring a $10 million investment idea to the board and expect it to get approved from a spreadsheet. So I think having this minimal viable innovation or product idea is almost a requirement in many businesses nowadays Eric West
BUILDING TRUST 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:46 - 08:04) You have to build a reputation for people to accept your point of view or some of your ideas and be open to listening to them. If you haven't built the relationships where they're at least open to listening to your idea, then that's obviously going to be a challenge. Eric West
EMPATHY IS THE KEY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (12:27 - 12:38) It's not about beating up a product, it's about, “Hey, I think this would help me. And I can imagine it is also gonna help lots of other me’s, so you should probably love this idea.” Eric West
KNOW YOUR TARGET 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (15:03 - 15:22) It's really understanding in all of those instances who is the ideal customer profile for the product that you're building. You're going to be able to delight the most, and they're going to be able to provide profitability to your business. Eric West
KEY TO UNLOCKING INNOVATION 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (42:05 - 42:17) If you don't have those strong client relationships and understanding, then you're not going to have the right to innovate with them. Because they don't know you and they don't trust you. So we have to focus on that, on the customer. Eric West
BRAND ALIGNMENT 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (01:00:37 - 01:00:53) Make sure that you're congruent with what your brand message is, and then all steps of your process. Not just the delivery of it, but also in the beginning. Eric West
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About RELAYTO Experience-focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
Experience-Focused Leaders Podcast We are on a mission to bring the most important ideas to life. We talk about the experiences that move forward organizations, customers, and society at large. If you love ideas and bringing ideas to life, stick around. Join us each week and explore the principles, strategies and insights that drive exceptional customer experiences and business growth. Learn more
